Revitalizing Medical Analysis
Comprehensive Brand Overhaul for ANALYTICA
ANALYTICA MEDIZINISCHE LABORATORIEN AG, situated in the heart of Switzerland’s healthcare sector, faced a branding challenge. The laboratory’s visual identity was outdated and inconsistent, failing to adequately reflect its status as a leader in precision and professionalism within the medical community. Recognizing the need for a significant transformation, ANALYTICA decided to retain only the original logo and its iconic light blue, while overhauling all other aspects of its brand to better align with its market position and future aspirations.
Client
ANALYTICA MEDIZINISCHE LABORATORIEN AG, Switzerland
Industry
Healthcare and Medical Laboratory Services
Services Provided
Brand Guidelines, Corporate Identity, Packaging Design, Website Redesign, Content Development
Target Audience
Healthcare providers, patients
Objective
To reshape the brand to more accurately reflect Samuel Polley’s personal expertise and his unique value proposition. This project included redesigning the logo, updating the brand strategy to focus on Samuel’s personal engagement, completely overhauling the website to enhance user experience, and creating new business cards to reflect the refreshed brand identity.
Website Redesign
The complete overhaul of the website improved its structure, content, and user experience. The new design enhances accessibility and engagement for visitors, which has led to an almost 150% increase in user time spent on the site!
Corporate Identity Overhaul
A complete rebranding of the corporate identity incorporated new fonts and a refined color scheme, featuring Deep Science Blue (85C 45M 0Y 0K) and Lab Medium Blue (60C 10M 0Y 0K). These elements were designed to convey reliability and professionalism, ensuring a consistent visual style across all materials. The redesign led to a 20% increase in recognition at medical conferences and industry events.
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Showcase of corporate identity elements such as business cards, letterheads, and marketing materials.
Innovative advertising portfolio
The acquisition team was equipped with a distinctive cabrio sliding box that leaves a memorable first impression with its unique opening mechanism. This innovative design has been credited with increasing client engagement during initial meetings.
Extensive Brand Guidelines
An 80-page brand guidelines document was meticulously crafted, delineating the use of new design elements. This manual has become the cornerstone for maintaining brand consistency across all platforms, significantly reducing discrepancies in brand portrayal across marketing channels.
Professional Photoshoot
A comprehensive photoshoot with real employees was conducted within the company’s facilities to ensure the authenticity of all digital and print media. This approach not only humanized the brand but also improved the quality and reception of marketing materials.
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Photos from the shoot showing employees at work.
New Iconography
A fresh set of icons was developed in a lineal style using the dark blue color, which enhanced the visual consistency and modern appeal of the brand’s communications.
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Examples of the new icons.
Promotional Items
The redesign of promotional items such as pens, post-its, bags, and writing blocks featured the new brand elements, significantly extending the brand’s reach and presence at customer touchpoints.
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Collection of promotional items.
Internal Company Magazine
The launch of a quarterly internal magazine focused on employees featured articles, personal news, and photos to boost morale and foster a sense of community. This magazine has been instrumental in enhancing internal communication and engagement.
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Sample pages from the internal magazine.