Designing Speed
Race Jerseys for Steiner Bäckerei Wetzikon Colnago Cycling Club
Located in Switzerland, the Steiner Cycling Team has been a dynamic force in the Swiss cycling leagues, evolving not just through strategy and training but also through the visual evolution of their race jerseys. Evolving their jerseys since 2010, with updates in 2013, 2015, and a significant redesign in 2017, these progressive designs culminated in a striking blue, silver, and white color scheme that enhanced the team’s visibility and cohesion. Each iteration was a step forward in strengthening their dynamic, performance-focused brand identity.
Client
Steiner Cycling Team
Industry
Swiss Cycling Leagues
Services Provided
Jersey Design and Visual Identity Development
Target Audience
Team Members of the Steiner Cycling Team
2010




2013








2015









2017




















© All Images
Steiner Bäckerei Wetzikon Colnago Cycling Club