Designing Speed

Race Jerseys for Steiner Bäckerei Wetzikon Colnago Cycling Club

Located in Switzerland, the Steiner Cycling Team has been a dynamic force in the Swiss cycling leagues, evolving not just through strategy and training but also through the visual evolution of their race jerseys. Evolving their jerseys since 2010, with updates in 2013, 2015, and a significant redesign in 2017, these progressive designs culminated in a striking blue, silver, and white color scheme that enhanced the team’s visibility and cohesion. Each iteration was a step forward in strengthening their dynamic, performance-focused brand identity.

Client

Steiner Cycling Team

Industry

Swiss Cycling Leagues

Services Provided

Jersey Design and Visual Identity Development

Target Audience

Team Members of the Steiner Cycling Team

2010

2013

2015

2017

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Steiner Bäckerei Wetzikon Colnago Cycling Club